Featured: Trout Unlimited Rebrand
How do you unify 400+ independent organizations without mandate authority? You listen. No, really listen. Until you can stand in their shoes. You give them tools they actually want to use. This case study details the empathy-first approach that achieved 50%+ voluntary brand adoption in six months.
Other Trout Unlimited Work
I spent 15 years at Trout Unlimited, developing social, digital and brand guidelines and strategies, as well as planning, designing and executing campaigns. See more of my work for Trout Unlimited here.
Client work
I started playing with graphic design using MacPaint on a Mac Color Classic in 1990. I fell in love with the different ways I could present information and use visual design to help people understand whatever I was trying to convey. This has been a lifelong passion. Click through to see a small smattering of my work through the years.