Photos: Marsha Benevengo accepts Trout Unlimited’s highest volunteer award, A panel onstage in Spokane, Shannon Wheeler, Chairman of the Nez Perce Tribal Executive Committee addresses the crowd in front of Spokane-specific CX3 signage. All photos by Josh Duplechian and property of Trout Unlimited.
Naming, branding and building collateral for Trout Unlimited’s annual meeting was a wonderful challenge. From working across the organization — from boardroom to grassroots leaders — we landed on a great name and then I provided art direction to Stay Gray Ponyboy to create a reusable mark that could be tweaked for each city the vent was to take place in.
We ended up with solid, recognizable brand that was flexible enough to allow each event to have its own local personality.
