Every year Trout Unlimited holds an annual meeting in a different city. This is part of the organization’s bylaws as well as a great time to bring attention to the organization. In 2022 I led an effort to rename, rebrand and rethink the meeting. The idea was to take a fairly stuffy get-together of grassroots leaders and turn it into a destination for families interested in the outdoors. I worked with the board, grassroots volunteers and members to find something that would resonate and renamed the meeting CX3 (Community, Coldwater, Conservation). I worked with the great Stay Gray Ponyboy to create branding that could be used as a consistent mark while the surrounding design was built by a native of the area we were holding the event. See more CX3 work.
Other Trout Unlimited Work
Logo for a publication highlighting Trout Unlimited’s long history of protecting trout and the places they live.
Wild Steelheaders United is a sub-brand of Trout Unlimited focused on those hardcore anglers willing to stand in near-freezing rivers for weeks at a time, not catch anything and still consider it a successful trip.
Plant for our Future is a partnership between Trout Unlimited and Tractor Supply Co. focused on driving local tree plantings along trout streams.
Cover for a Trout Unlimited podcast I co-hosted with Sarah Porterfield discussing the history of water management in the western US.
Publication for Trout Unlimited’s “Blue Lines” campaign, focused on encouraging anglers to search out small streams to find wild fish and distribute fishing pressure.
Logo for TroutSpotter, a citizen-science tool that allows anglers to log photographs of trout and then see future logged catches of that trout by using AI to identify the unique spots on each trout.
Mark for a new “Champions” campaign to roll out the new Trout Unlimited tagline “Every river needs a champion,” developed during our rebranding efforts.
One of several daily schedules built for Trout Week 2021, a collaboration between FlyLords and Trout Unlimited to highlight the confluence of fly fishing and conservation.
Part of a campaign to remove the lower four dams on the Snake River to improve salmon and steelhead passage and populations.
A small selection of pages and sites I’ve been involved with building for Trout Unlimited over the years.
Promo image for an online conversation with the late, great John Gierach and Trout Unlimited’s Kirk Deeter. Two giants of fly fishing literature.